Illuminating Joy – How Christmas Company Transformed Cook Children’s Medical Center
The Challenge
Cook Children’s Medical Center, a renowned pediatric hospital, faced the challenge of creating a magical holiday experience for its young patients and their families. The hospital needed a partner who could transform their environment into a wonderland of joy, while overcoming unique logistical hurdles and continually elevating the holiday experience each year.
Budget
$555.555
Profit
$1555.555
“The Holiday extravaganza was amazing and enjoyed by all. In my opinion, the best year ever! Thank you so much for lighting the place. When I saw the new lights, I had a hard time holding these alligators down. Thank you.”
Stan Davis,
Senior Vice President and Chief Operating Officer for Cook Children’s Medical Center
The Consequence
Without an enchanting holiday display, the hospital’s environment might have felt sterile and devoid of the emotional escape and joy that children and families seek during the holiday season. The absence of a captivating display could have negatively impacted the hospital’s ability to provide a memorable and uplifting experience for its patients, families, and staff.
The Claim
Christmas Company, a leading Christmas and holiday lights service, accepted the challenge of transforming Cook Children’s Medical Center into a mesmerizing wonderland. Leveraging their expertise in cutting-edge technology and aesthetics, they embarked on an ongoing partnership with the hospital, introducing innovative elements to the holiday displays year after year.
The Gain
Over the course of 12 years, Christmas Company pushed the boundaries of the Christmas industry, introducing dynamic RGB lighting, visually mapped displays, and animated lights synchronized to music at Cook Children’s Medical Center. This transformation captivated visitors and brought unparalleled joy and wonder to young patients and their families. Furthermore, Christmas Company’s strategic repositioning and repurposing of existing inventory delivered a remarkable display worth well over a million dollars at a fraction of the cost, providing the hospital with ten years’ worth of reusable inventory. This sustainable approach allowed the hospital to allocate resources more effectively and maintain the enchantment.
The collaboration between Christmas Company and Cook Children’s Medical Center generated significant community engagement, enhancing the hospital’s brand equity. The association with such a meaningful and impactful initiative reinforced the hospital’s commitment to the well-being of its patients and the community. Additionally, the immersive holiday experience fostered a sense of purpose among the hospital’s employees, leading to improved employee retention.
The awe-inspiring holiday displays acted as a catalyst for engaging the donor base, enabling Cook Children’s Medical Center to seek sponsorships and offset expenses for the events. This community support has reinforced the long-term sustainability of their holiday experience. Christmas Company’s ongoing partnership with Cook Children’s Medical Center has transformed the hospital’s holiday experience, bringing light, joy, and hope to young patients and their families. Through innovative technology, creative design, and a shared vision, Christmas Company has created an extraordinary display that continues to captivate hearts, inspire generosity, and remind everyone of the power of the holiday spirit, even within a hospital setting.
